About
I’m a Data Science and Advanced Analytics Manager at Ipsos, working across Healthcare and Public Affairs at the intersection of data science, social research, and real-world decision-making. My work focuses on applying NLP techniques to analyse and model public perceptions via social intelligence data - combining large-scale unstructured data with modelling techniques to explore behaviours and narratives, and how they evolve over time. My work at Ipsos has influenced public policy via leading roles in the analytics of high profile projects within Public Affairs.
More recently, I have been working with Digital Twin approaches to synthetic data within market research, and exploring the ethical considerations that come with this.
Beyond, I’m deeply interested in the ethical and societal implications of widespread AI adoption, and how these risks might be mitigated. You can read about some of my musings around this subject on my Substack (linked).
Much of my writing appears to be about AI. It isn't. AI is merely the latest mirror in which humanity encounters itself. Beneath questions of intelligence and technology lie older questions: what consciousness is, what gives us moral worth, and what it means to be human.
I’m especially interested in connecting with others working at the intersection of AI, society, and policy.
